Managing multiple digital accounts is a nightmare when everything on the internet is scattered. Between your profiles like LinkedIn, Instagram, TikTok, your crypto wallets, and various dApps and platforms, the digital clutter is mind-boggling and nauseating.
Everyday life of a digitally native person juggling between accounts
But what if we could amalgamate and reuse our profiles to overcome these entry barriers? What if you could create one profile for each of your personas and reuse it for all platforms for that category anywhere on the internet—regardless of whether it is web2 or web3?
Plurality Network’s Smart Profile is a revolutionary approach to managing our online presence. It focuses on self-sovereignty and interoperability of your profile – giving you control over your data while taking away the stress of managing dozens of accounts of your fragmented digital life.
Fragmented Digital Identities
The current digital landscape is fragmented. Your Web2 identity exists in siloes—think LinkedIn, Twitter, or Google. Meanwhile, your Web3 identity lives separately and is built through blockchain interactions on different blockchains. This split between platforms and blockchains creates a disjointed experience, leaving users struggling with multiple accounts and wallets.
This complexity creates friction, especially when navigating across different platforms that require separate logins, passwords, and verifications. For newcomers to Web3, it’s even worse; setting up a crypto wallet is intimidating, and the constant switching between chains and platforms is frustrating. Smart Profile aims to solve this by unifying your digital identities into seamless, multi-faceted profiles, integrating both Web2 and Web3 activities.
Your Smart Profile For A Seamless Onboarding Experience
The uniqueness of Smart Profiles lies in their ease of use. Setting up a profile starts with simple, familiar actions—signing in with your email or social accounts like Google or Facebook. On the backend, it stimulates the creation of a multi-chain wallet that opts for MPC (Multi-Party Commute) technology.
Instead of manually generating wallets for each blockchain, Plurality Network handles this through its chain-agnostic approach, allowing users to interact with various blockchains effortlessly. This automated setup eliminates the need for users to worry about blockchain compatibility or technical setup, making the onboarding process smooth and beginner-friendly.
How Smart Profiles Aggregate Your Digital Footprint
Once your wallet is created, the next step is to build your Smart Profile by aggregating data from Web2 and Web3 sources.
- Web2 Integration: Plurality Network uses the OAuth protocol to fetch and aggregate your data from platforms like LinkedIn, Twitter, and Instagram. This creates a consolidated profile by securely pulling your professional and social information.
- Web3 Integration: On the blockchain side, Plurality Network retrieves your on-chain activity (e.g., NFT ownership, DeFi transactions) via indexer nodes. The integration automatically pulls data from your wallets, creating a holistic view of your digital presence.
This unified Smart Profile captures your digital footprint, merging centralized and decentralized activities into a single cohesive identity.
Decentralized Identifiers (DIDs) in Smart Profiles for Privacy & Security
With great data comes great responsibility, especially regarding privacy. Smart Profiles use Decentralized Identifiers (DIDs) to secure your aggregated data. DIDs act as encrypted keys, ensuring your personal information is locked and only accessible to you and to whom you specifically allow.
To enhance trust, Plurality Network uses Ethereum Attestation Service (EAS). Each element of your profile is verified through EAS, adding a layer of credibility. This verification process ensures that your Smart Profile is trustworthy and accurate, making it reliable for any platform you interact with.
Modular Identity Management: Digital Presence In Control
What sets Smart Profiles apart is their modular design. Rather than presenting a static profile, Smart Profiles allows users to create multiple Individual Profiles under one umbrella. This modular approach enables you to customize different aspects of your digital identity depending on the context:
- Professional Profile: Showcase your attested work credentials gathered from various sources, such as LinkedIn, GitHub, etc., for platforms focused on professional activities.
- Social Profile: Highlight your personality, interests, and community—aggregated from your existing social profiles. Use it to log onto any social platform and access your entire context and social graph. No more cold starts.
- Basic Profile: Create a basic profile with an anonymous name and pfp. Use it on platforms where you want to share limited information.
This modularity allows users to control different aspects of the identity they reveal to different platforms, enhancing privacy and personalization.
Utility of Zero-Knowledge Proofs
The commitment to privacy through Zero-Knowledge Proofs (ZKPs) is one of the standout features of the Smart Profiles. With ZKPs, you can verify aspects of your identity without actually disclosing any sensitive data.
For example, suppose a dApp requires proof of age to access its services. Instead of revealing your full date of birth, a ZKP allows you to confirm that you meet the age requirement without sharing any actual data. This selective sharing capability enhances privacy while enabling secure interactions across Web2 and Web3 platforms.
User-Friendly Design to Tackle Gas Fees
One significant barrier to the mass adoption of web3 is the issue of gas fees, which is often confusing enough to off-put the users. Plurality Network addresses this with gas abstraction:
- Gas Sponsorships: dApps can cover gas fees for users, simplifying the user experience and encouraging interaction.
- Fiat Integration: Users can easily top up their wallets with fiat currencies, automatically converting them into transaction tokens. Now, they do not have to worry about the correct tokens or how to manage gas fees.
This user-centric approach reduces platform friction, making it easier for newbies to engage with Web3 products.
Liquidity Aggregation in Smart Profiles
Looking ahead, Plurality Network plans to integrate liquidity aggregation into Smart Profiles.
This feature will be interesting because it will allow users to consolidate small token balances spread across various blockchains into a single, unified balance. It will be an innovative solution for scattered assets.
This feature will allow users to consolidate small token balances across blockchains into a single, unified balance. It’s an innovative solution to the problem of scattered assets, making it easier to manage and utilize tokens efficiently.
Unified Digital Experience with Smart Profiles
The real innovation of Plurality Network’s Smart Profiles lies in their ability to to blur the boundaries between web2 and web3 and provide a familiar login interface to users that doesn’t involve any web3 complexitySmart Profiles create an interoperable digital identity that is easy to use and secure. These features are attributed to chain abstraction, modular identity solutions, and privacy-focused ZKPs.
The unification of digital identities is the missing link between Web2 and Web3, achieved through Smart Profiles. After all, users appreciate and prefer a user-first experience on blockchain networks, yet control their online presence in a way that never existed before.
As the Web3 space grows, the demand for seamless, user-friendly solutions will only increase. Plurality Network’s Smart Profiles are poised to lead this transformation and set a new standard for digital identity management.
