Post Web Identity: What Does It Look Like — Part 2
By Alev • February 10, 2025
A flashback to part 1, the post-web promises an internet that understands you, adapts to your goals, and prioritizes intention over attention. The synchronous combination of artificial intelligence and wallets, also known as agentic wallets, makes the web hyper-personalized. Smart Profiles by Plurality Network present a self-custodial, hyper-personalized digital identity tied to your wallet.
But how do Smart Profiles actually work? How do they comply with the Post Web Thesis, ensuring seamless identity, asset management, and privacy across platforms? The core protocol and technical facets are important to consider here. They aggregate chain and wallet abstraction, interoperability, and privacy. The technical foundation makes them appear as the identity Post Web Thesis refers to.
Read more to find out that smart profiles are a reflection of the post web identity thesis is referring to.
A Smart Identity With Smart Profiles
The Post Web Thesis envisions an internet where digital identity is no longer fragmented across platforms but flows seamlessly across ecosystems. This requires technological abstraction to remove complexity while preserving user control.
1. Chain and Wallet Abstraction: One Identity, Infinite Interactions
In the past, interacting with multiple blockchains meant switching wallets, managing gas fees, and dealing with fragmented assets. The Post Web removes these barriers with chain and wallet abstraction, a core feature of smart profiles.
Imagine Sophia, an entrepreneur, using her Smart Profile to manage business transactions, DAO memberships, and DeFi investments. Instead of handling multiple wallets across Ethereum, Solana, or other blockchains, her Smart Profile abstracts this complexity, letting her interact seamlessly with all networks from a single identity layer. That sounds convenient, right?
- Chain Abstraction: Smart Profiles hide which chain you are transacting on.
- Wallet Abstraction: Users easily control assets on multiple chains through their socials without navigating wallet downloads and seed phrases.
The outcome is actually fascinating, creating a frictionless, borderless user experience with blockchain complexity gone.
2. Liquidity Aggregation: Leveraging Full Value of Assets
Another challenge in today’s Web3 landscape is asset fragmentation. Let’s understand it this way that users hold tokens, NFTs, and yield-bearing assets across multiple chains, often leaving liquidity trapped in siloes. Smart Profiles introduce liquidity aggregation, combining assets from different wallets and blockchains into a unified balance. This means:
- Better Capital Efficiency: Tokens can be used more effectively across DeFi protocols.
- Optimized Yield Strategies: AI-driven suggestions help users maximize returns.
- Automated Asset Management: Smart Profiles proactively move funds based on user-defined goals.
Consider Alex, who’s saving for a study-abroad program. His Smart Profile detects idle assets across chains and automatically optimizes his savings by:
- Staking unused tokens for passive income.
- Reallocating stablecoins to high-yield DeFi protocols.
- Notifying him about grant or funding opportunities.
With this feature added, there is no need to have deep DeFi expertise to understand the potential of assets.
3. Hyper-Personalization With A Self-Custodial Identity
“The post web demands data-rich but privacy-first solutions.”
Well, not just for compliance but to enable genuinely personalized interactions without compromising the security of the users. Smart Profiles integrate Zero-Knowledge Proofs (ZKPs) and Decentralized Identifiers (DIDs) to ensure:
- Data Sovereignty: Users control who accesses their data without third-party surveillance.
- Selective Disclosure: Users can prove credentials (e.g., age verification) without exposing personal details.
- Interoperability with Web2 & Web3: Smart Profiles allow trusted authentication across both traditional and decentralized platforms.
For example, when Jane, a DAO contributor, wants to participate in a members-only governance vote, she can verify her eligibility without revealing her wallet holdings or personal data. Her persona gets detected with her allowed preferences to be visible, ensuring proof of personhood and declaring her eligibility. So, the web preceding web3 prefers privacy-first solutions where personalization doesn’t mean sacrificing security.
Smart Profiles Are the Identity Layer of the Post Web
So, identity is going to encounter a lot of transformations in the Post Web, and smart profiles are not just an evolution of digital identity; they are the very framework that makes the thesis a reality. The integration of chain abstraction, liquidity aggregation, and self-custodial privacy controls in smart profiles transform how users interact with the internet. It is no longer fragmented across platforms, and identity becomes fluid, secure, and deeply personalized.
As the it develops, the role of Smart Profiles will only become more noticeable. They empower users to move beyond passive participation and fully control their digital lives, seamlessly navigating both Web2 and Web3 ecosystems. Whether optimizing finances, securing privacy, or enabling hyper-personalized experiences, Smart Profiles ensures that the Post Web is decentralized and genuinely user-centric.
The internet’s future is no longer just browsing; it’s about becoming. And with Smart Profiles, users don’t just exist vulnerably in the Post Web; they have their identity in their custody!
