Post Web Identity: What Does It Look Like — Part 1
By Alev • February 03, 2025
Picture a world where the internet truly understands you—not just your clicks or searches but your aspirations, preferences, and goals. A world where your digital identity isn’t scattered across platforms but unified in a single self-custodial profile you control. This isn’t science fiction; it’s the promise of the Post Web, a new era of the internet that prioritizes intention over attention.
Lately, the agentic wallets have been the talk of the town. They work on your behalf and manage your finances. The recent post web thesis talks about them as tools for hyper-personalization. They work tirelessly on your behalf, managing your finances, securing your assets, and streamlining your interactions across platforms. They’re more than tools—extensions of your identity, seamlessly connecting you to a decentralized, hyper-personalized digital ecosystem.
Smart Profiles by Plurality Network are the reflection of the agentic wallets the thesis talks about. Wanna know how? These profiles don’t just connect your data to your wallet; they adapt to your persona, empowering you to navigate the Post Web autonomously and precisely. This blog is the first step into a story that explores how Smart Profiles will shape the future of the internet.
Post Web Is A New Chapter for the Internet!
So what is Post Web? The Post Web isn’t just an upgrade but a paradigm shift. If Web2 was about platforms and Web3 about decentralization, the Post Web is about you. It’s a world where users are no longer the product but the center of the ecosystem.
Outlier Ventures’ Post Web Thesis envisions an internet where identity and assets flow seamlessly across platforms. It’s a place where decentralized technologies ensure privacy, interoperability removes barriers, and personalization becomes hyper-focused on individual needs. Since we transitioned from Web to Web2 and then to Web3, we are now approaching times when we will explore beyond web3, so it is post web.
“The Post Web replaces fragmented identities and intrusive ads with intention-driven interactions, empowering users to align their digital presence with real-world goals, and that is what Smart Profiles do”
From Personalization To Hyper-Personalization
Imagine logging into a platform, and instead of generic suggestions, you’re greeted with content, tools, and opportunities that feel like they were crafted for you. That’s the promise of hyper-personalization in the Post Web.
At the heart of this revolution are Smart Profiles. Unlike traditional profiles, which are static and owned by platforms,
“Smart Profiles are self-custodial and evolve with you. They draw on your digital interactions—securely and privately—to create a dynamic representation of who you are.”
For example, consider Sophia, an entrepreneur who uses a Smart Profile. Her profile doesn’t just log her blockchain transactions; it understands her ambitions, from growing her business to exploring sustainable investments. When Sophia visits a decentralized finance (DeFi) platform, her profile automatically suggests the best tools for her goals, saving her time and effort.
What makes this possible? Interoperability. Smart Profiles are bridging and aggregating the digital footprint of Web2 and Web3, ensuring that Sophia’s preferences and needs remain consistent across platforms. Whether she’s joining a DAO or managing her digital assets, her Smart Profile ensures a seamless experience.
From Attention to Intention Economy
In the days of Web2, companies fought for your attention, often using intrusive ads and engagement traps to keep you hooked. But what if the internet worked to understand your intentions instead of vying for your focus?
“The intention economy is a cornerstone of the Post Web. It’s a model where services and platforms align with your goal, not just what grabs your attention.”
Imagine Alex, a student saving for a study-abroad program. His Smart Profile, integrated with an agentic wallet, tracks his financial goals and optimizes his savings strategy. It suggests cost-effective tools, highlights potential scholarships, and even suggests avoiding unnecessary spending.
This isn’t just guesswork; it’s the power of data sovereignty. Alex’s profile doesn’t rely on third-party platforms to understand him. It’s self-custodial, meaning he owns his data and decides how it’s used.
Why the Intention Economy is the Future
The intention economy and the Post Web share a common goal: to empower users. In this new era, value isn’t measured in clicks or views but in meaningful interactions that align with individual aspirations. Smart Profiles are uniquely positioned to thrive in this environment. They:
- Decode Intentions: By analyzing user data securely, they predict needs and offer actionable insights.
- Ensure Privacy: With decentralized identifiers (DIDs) and selective disclosure, users share only what’s necessary.
- Foster Interoperability: Chain-agnostic by design, Smart Profiles work across platforms, ensuring a unified experience.
The Post Web isn’t just a smarter digital ecosystem—it truly aligns with human intent. Moving beyond AI-augmented tools that offer insights and recommendations, the AI-orchestrated phase will enable full delegation, where technology autonomously acts on user-defined goals. This shift cements the Post Web as an era of intention-driven interactions powered by Smart Profiles and intelligent automation.
Can Smart Profiles Withstand the Post Web Wave?
The Post Web is more than a trend—it’s a transformation that demands adaptability and resilience. Smart Profiles are designed to meet this challenge head-on. Their self-custodial, interoperable, and hyper-personalized nature ensures they can evolve with the internet, no matter how it changes.
But how do they achieve this at a technical level? And what role do agentic wallets and privacy frameworks play in their success?
Stay tuned for Part 2 to see how Smart Profiles comply with the Post Web thesis.
